Video Marketing Statistics 2026: 50+ Facts You Need to Know

Every year, Wyzowl publishes their State of Video Marketing report — the most comprehensive look at how businesses use video and what results they get. The 2026 edition surveyed over 900 marketers and consumers. Here's what they found — plus additional data from HubSpot, Cisco, and others.

Video Adoption Statistics

• 91% of businesses use video as a marketing tool in 2026 — up from 86% in 2022. (Wyzowl, 2026)
• 96% of marketers say video is an important part of their marketing strategy. (Wyzowl, 2026)
• 88% of marketers say they will increase or maintain their video budget in 2026. (Wyzowl, 2026)
• Video is the #1 form of content consumed online, ahead of social media posts, news articles, and blogs. (HubSpot, 2026)

Consumer Behaviour Statistics

• 84% of people say they've been convinced to buy a product after watching a brand's video. (Wyzowl, 2026)
• 72% of customers say they prefer to learn about a product or service through video. (HubSpot, 2026)
• Viewers retain 95% of a message delivered through video versus 10% through text. (Insivia)
• People watch an average of 17 hours of online video per week — up from 10.5 hours in 2018. (Wyzowl, 2026)
• 80% of video marketers say video has directly helped increase sales. (Wyzowl, 2026)

Explainer Video Statistics

• 96% of people have watched an explainer video to learn more about a product or service. (Wyzowl, 2026)
• 89% of people have been convinced to buy a product or service by watching an explainer video. (Wyzowl, 2026)
• Landing pages with video convert up to 80% better than those without. (Unbounce)
• The average viewer watches 84% of an explainer video — compared to only reading 20% of a text page. (Wistia)
• Websites with video are 53x more likely to appear on the first page of Google. (Forrester Research)

Social Media Video Statistics

• Short-form video has the highest ROI of any social media format for the third year running. (HubSpot, 2026)
• Video posts on LinkedIn get 5x more engagement than other content types. (LinkedIn, 2026)
• TikTok is now the second-most used platform for product discovery, behind only Google Search. (GWI, 2026)
• Instagram Reels get 22% more interaction than regular video posts. (Socialinsider, 2025)

ROI & Business Impact Statistics

• 87% of marketers say video has directly increased website traffic. (Wyzowl, 2026)
• 82% say video has helped increase dwell time on their website. (Wyzowl, 2026)
• 95% of video marketers plan to maintain or increase their video spend in the next 12 months. (Wyzowl, 2026)
• Video in email increases click-through rates by 200–300%. (HubSpot)
• Including video on a landing page can increase conversion rates by up to 80%. (Unbounce)

B2B Video Statistics

• 70% of B2B buyers watch videos throughout their purchase journey. (Google)
• 54% of B2B decision-makers watch video content every week. (Google)
• Explainer videos are the #1 most common type of marketing video for B2B brands. (Wyzowl, 2026)
• B2B companies using video in their marketing grow revenue 49% faster year-over-year. (Aberdeen Group)

What This Means for Your Business

The data is clear: video isn't optional anymore. Whether you're a SaaS startup, a healthcare company, or a solo founder — video is the highest-ROI marketing investment you can make in 2026.

The question isn't whether to invest in video. It's which type of video to invest in first. If you're not sure, start with a homepage explainer video — it has the widest impact across your entire marketing funnel.

Ready to get started? We've produced 500+ videos for companies in every industry since 2015. Contact us for a free consultation, or see our pricing to understand your options.

Statistics sourced from: Wyzowl State of Video Marketing 2026, HubSpot State of Marketing 2026, Insivia, Unbounce, Forrester Research, Aberdeen Group, LinkedIn Marketing Solutions, and GWI. All stats used for educational reference. Visit original sources for full methodology.