8 Ways to Use an Explainer Video for Your Business

Most businesses commission an explainer video for one specific use — usually their homepage or a product launch. Then it sits there, doing good work but nowhere near its full potential.

Here are 8 ways you can use a single animated explainer video to get maximum return on your investment.

1. Homepage Hero

The most common use — and for good reason. A homepage explainer video immediately answers the visitor's core question: "What does this company do, and why should I care?" It reduces bounce rate and sets up the rest of the page to close the deal.

2. Social Media Advertising

Short-form animated content performs exceptionally well in paid social campaigns on Facebook, Instagram, LinkedIn, and TikTok. Animation stands out in the feed and communicates your message even without sound (with captions).

3. Sales Presentations

Imagine every sales call starting with a 60-second video that perfectly explains what you do, shows your best case study, and builds instant credibility. Your sales team stops explaining from scratch on every call.

4. Email Marketing

Even a thumbnail image that links to your video can increase click-through rates by 200–300%. Including "Video" in the subject line increases open rates by 19% on average.

5. Trade Shows and Events

Running on a loop at your booth, your explainer video does the work of explaining your product to passersby — even when your team is busy with other conversations.

6. Employee Onboarding

Animated video is a powerful training tool. Use it to explain company culture, processes, compliance requirements, or complex technical concepts to new team members — consistently, every time.

7. Investor Pitch

A pitch deck with an embedded explainer video stands out immediately. It shows execution capability and helps investors quickly grasp complex business models without needing to read dense slides.

8. Customer Support Reduction

Create a video library of your most common support questions. Each video answer reduces the load on your support team and improves the customer experience. Many companies see significant drops in support tickets after launching video FAQs.

Getting Maximum Value From One Video

When you commission an explainer video, think about all these use cases from the start. A 60-second video can often be edited into a 15-second social cut, a 30-second ad version, and a square-format mobile version — all from the same production.

At ExpansionVideos, we deliver your video in all major formats at no extra cost, so you can use it everywhere from day one.